Before choosing a store platform, write down what you sell, how it is delivered, how customers pay and how returns work.
Clear answers to those four questions make the build much simpler and help customers trust the store from the first visit.
Delivery is part of the product
If delivery is slow, expensive or only available in some areas, say so early. Surprises at checkout are one of the fastest ways to lose a sale.
Plan for a small first range
Launch with the products you can photograph, describe and fulfill well. You can add more once the process is steady.
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